The
X-Files An inside report of De Bethune SA, La Chaux l'Auberson |
by Magnus Bosse, November 2006 |
Part
1 |
1.
Introduction This above mentioned list of not exhaustive, and there we are with the topic of this article: a relatively young company only known to a small group of experienced watch enthusiasts. This small manufacturer is a most remarkable one, and chose to remain in silence for most if its short history. I am speaking of De Bethune! |
De Bethune is a very young marvel with doubtless pedigree. Founded in 2002 by David Zanetta, a noted watch expert and horse breeder, and Denis Flageollet, a master watchmaker and constructeur. They met each other at the construction bureau THA SA (Techniques Horlogères Appliquées SA), where also watchmakers of world fame like Thomas Baumgartner (Urwerk), François-Paul Journe or Vianney Halter worked at this time. At THA, many of the impressive mechanisms presented by the famous watchmaking houses were born. Flageollet worked as well as the conservator for the watch collection of the Sandoz Foundation, and consequently also for Michel Parmigiani as head of his restoration workshop for antique watches. With this promising background, the stage was set for an ambitious entry into the watchmaking scene. Situated in the remote village of La Chaux d'Auberson in the Swiss Jura, De Bethune resides in a former rural guesthouse and employs currently 20 watchmakers. As it seems, De Bethune chose to let their products speak for themselves, instead of having large marketing departments creating the spin. When De Bethune first presented a line of watches, one feature was instantly recognisable and sparked my interest: It was the well thought-off design with the now characteristic ogival-shaped lugs. Right from the beginning, De Bethune offered well highly appreciated complications like Chronographs, Perpetual Calendars or Minute Repeaters. All with impeccable manually applied finishing as it befits a serious Haute Horlogerie manufacturer. As an example I would like to show the DB-1, a Chronograph Monopoussoir, with a hand-guilloched dial and white a gold case, only 8mm thick: |
The overall quality, the design, the craftsmanship all speak legends about the attention to the details and the mastery of all aspects of watchmaking. De Bethune produces only 300 to 400 watches per year - amazing what efforts they undertake for such a small number. I was hooked, and first tried to satisfy my curiosity at De Bethune's then retailer in Zurich, but there was not much info to get, to say the least. Finally, I found out about their website, contacted them and asked for the possibility of a visit. Nothing happened over the following months, but then suddenly I got an email by Angela Landone, responsible for De Bethune's press contacts. So one happy day I found myself in a train to Yverdon-Les-Bains, where Denis Flageollet himself picked me up and drove me over an hour to their premises. There I was already awaited by Mr. Cochet, head of the customer service department. It proved to be a very informative and entertaining visit, a true eye-opener. In fact, as I found out later, I was the very first member of the international watch aficionado community to contact and visit them... |
From left to right: Jean-Claude Cochet, Denis Flageollet and the author at the De Bethune manufacture |
I was truely blown away by their quiet, serious way to create the finest watches. They constantly improve, seek for new solutions independent of what the great players in this industry do. They are capable of a signifcant in-house work many big brands would be proud of - so please follow me to Part 2 - the chapter which demonstrates how watches are crafted at De Bethune today! |